Understanding A2P Brand and Campaign Registration
A2P (Application-to-Person) messaging is a mode of communication that involves sending mobile messages from a software application to a mobile user. It's a popular method for businesses to connect with their customers. To ensure message quality, prevent spam, and improve deliverability, we utilize a Brand and Campaign Registration system. This system requires users to register their brand and messaging campaigns, promoting a trustworthy messaging ecosystem.
Reasons for A2P Brand and Campaign Registration
Several reasons necessitate registering for A2P Brand and Campaign Registration:
1. Mandatory Requirement:
Compliance with telecommunication industry regulations requires brand and campaign registration to send or receive SMS messages via the platform.
2. Enhanced Deliverability:
Registered brands and campaigns have higher SMS deliverability rates, ensuring your messages reach your intended audience.
3. Trust and Credibility:
Registration encourages trust among message recipients, as they are assured the message comes from a verified source.
Step-By-Step Guide to A2P Brand and Campaign Registration
We are implementing a compulsory registration process, "A2P Brand and Campaign Registration (SMS)", to provide you with secure and reliable SMS messaging services.
1. Access Dashboard Settings:
Hover over the navigation bar on the left side of the dashboard. At the very bottom, you'll find a section displaying your name, email, and photo. Click on this section. A menu will pop up; select 'Settings'.
2. Navigate to Phone Numbers:
Once in 'Settings', locate and select the 'Phone Numbers' option in the left hand column.
3. Access Trust Center:
In the 'Phone Numbers' section, find and click on 'Trust Center'.
Important Notes
This process is essential for the uninterrupted use of your SMS service. Sub-accounts must also complete this process separately if they wish to send SMS messages from the platform. Depending on your business type and messaging volume, register as follows:
Without a Tax ID (EIN) - Register as a Sole Proprietor Brands.
With a Tax ID (EIN) and sending less than 6,000 messages per day - Register for a Low Volume Standard Brands.
Note: Approval for registration takes a few days, so act promptly to avoid delays.
From July 5th, 2023, carriers will gradually start blocking messages from unregistered businesses. By August 31st, 2023, a full block will be in effect for unregistered businesses.
The registration process is straightforward and can be completed within five minutes via your dashboard. For any assistance required during the registration process, our support team is readily available.
Note: You must have a US or Canada based business in order to register. This is mandatory if you're sending messages to US based recipients.